23 Brownie Packaging Ideas

We eat more than 1.45 billion brownies a year worldwide. This data from the National Brownie Committee confirms that people love chocolate treats. How do you make yours stand out? Of course, the brownies have to be great. But it's the packaging that makes them look tempting enough for someone to grab and eat right away. Here are 23 brownie packaging ideas to inspire you:

1. Branded Brownie Box with Playful Patterns

A closed-top box allows patterns and illustrations to attract attention. Adding a clear window can showcase the product while keeping the design playful.

2. A Clear-Top Box

A black box with a window and ribbons stands out. Each component, from color to material, contributes to an elegant presentation.

3. Gold-Colored Box

70% of consumers appreciate customizable packaging. A gold-colored box exudes luxury, and 40% of shoppers are willing to pay more for premium packaging.

4. Paper Envelopes

Simple, cost-effective, and eco-friendly, though they offer limited space for branding.

5. Compartmentalized Brownie Box

Ideal for grab-and-go options, with customizable compartments (3, 4, or 7) to suit your needs.

6. Custom Kraft Box

Ensure lids fit tightly for security. Add ribbons or strings for extra elegance.

7. Brown Box with a Purple Ribbon

A clear window combined with a vibrant ribbon, like purple, adds a touch of sophistication.

8. Branded Luxury Packaging

Closed-top boxes provide ample space for messaging and branding, creating a luxurious feel.

9. Custom-Shaped Window Box

Stand out with windows shaped like hearts, stars, or even your logo.

10. Kraft Paper Packaging

Eco-friendly and cost-effective, perfect for appealing to environmentally conscious consumers.

11. Acetate Favor Box

Why settle for a small window when the entire box can be transparent? Just add your brand details.

12. "It's a Boy" Birth Announcement Box

Celebrate with themed packaging, creating memorable experiences for recipients.

13. Baby Girl Birth Announcement Box

Similar to the "It's a Boy" box but with feminine colors and designs.

14. A Simple Packaging Box

Plain boxes can be effective as long as they are sturdy and functional.

15. Clean Box with a Window

A window draped with a red ribbon, complemented by well-placed labels.

16. Brownie Jars

Eco-friendly, reusable, and charming—perfect for sustainability-minded customers.

17. Simple Box with Branded Stickers

Minimalist design with custom stickers for a personalized touch.

18. Brownie Flavor Box

Bold designs with customized ribbons to highlight different flavors.

19. Closed-Top Brownie Box

Creates an element of surprise, turning a simple treat into an exciting gift.

20. Luxury Box with Leather Handles

Premium materials like leather handles add a sophisticated touch.

21. Brown Tins

Sturdy and practical, tins keep brownies fresh and are reusable.

22. Custom-Shaped Window Paper Box

Unique window shapes and integrated handles showcase creativity and functionality.

23. Branded Giveaway Boxes

Generous branding space for logos, stickers, and personalized tags, perfect for promotional events.

Conclusion

Does your packaging reflect your brand, or is it just a plain box that gets the job done? While simplicity can be effective, personalized packaging leaves a lasting impression.