Beverage brands are acknowledging the evolving expectations of modern consumers and realizing the importance of considering packaging alongside product quality.
Consumers now seek packaging that not only safeguards the product and maintains hygiene but are especially visually appealing, while providing an enjoyable overall experience.
Influential beverage brands are now actively reassessing their packaging approaches.
Their goal is to meet consumer expectations, attain operational targets such as cost reduction, create an unboxing experience, sustainability enhancement, and risk mitigation, and ultimately stimulate sales growth.
Below are the common products that beverage companies produce:
Carbonated
Packaging plays a role in maintaining the refreshing quality and integrity of carbonated beverages.
Specifically designed containers tailored for carbonated beverages are necessary for preserving their carbonation.
These innovative packaging solutions are built to withstand pressure and effectively maintain optimal carbonation levels.
These custom packaging options go beyond functionality. They incorporate visually appealing designs that enhance brand visibility and draw consumer attention when displayed on store shelves.
Alcohol
Packaging conveys the sophistication and uniqueness of alcoholic beverages. Tailored solutions for alcoholic beverages offer a range of high-quality packaging options that encapsulate the essence of each brand.
These solutions include luxurious glass bottles, captivating labels, and stylish closures, all designed to reflect the beverage's character and create a lasting impression on consumers.
Fruit Juice and Smoothies
The packaging of fruit juices and smoothies is centered around maintaining freshness and convenience.
Custom solutions for beverages encompass a wide range of packaging formats that are designed to preserve the flavor and nutritional value of the product.
Beverage packaging enhances shelf appeal and appeals to health-conscious consumers who seek refreshing and wholesome beverage choices.
Sports Drinks
Sports drinks need packaging that suits active individuals' on-the-go lifestyles. Beverage packaging focuses on durability and practicality, offering lightweight containers with user-friendly features.
This includes resealable caps for convenience and ergonomic designs for easy handling. Beverage packaging companies are committed to enhancing the enjoyment and convenience of sports drinks.
Beverage Accessories
Beverage accessories are a good addition to enhancing the pleasure and service of beverages. These accessories elevate the beverage experience to unparalleled heights. They do not only serve a practical function but also act as powerful marketing tools.
From custom-made coasters, bottle openers, and glassware to specialized drinkware, stirrers, and cocktail shakers, packaging providers offer a diverse range of accessories that not only exemplify your brand's identity but also infuse a touch of sophistication into any beverage gathering.
Cold Brew and Ice Coffee
Packaging is a significant factor in maintaining freshness and delivering a premium experience for a cold brew and iced coffee.
Beer packaging includes specially designed bottles or cans that effectively preserve the optimal temperature and flavor profile of these beverages.
Beverage in Style: Four Beverage Packaging Ideas To Consider
Minimalist: Minimalist packaging is another option to consider. You might think that your product needs a loud and flashy design to get attention, but that's not always true. Sometimes, a simple and quiet design can still capture customers' hearts.
Text-centric designs: This idea is popular in the food and beverage industry as they make your brand name stand out. When customers see your name in big and bold letters, it's hard for them to forget about you. People remember your brand easily, and your brand becomes the main focus of attention.
Anatomical ink drawings: Anatomical ink drawings transport beverage packaging to a realm where seriousness and artistry intertwine. Intricate illustrations evoke the grandeur of masterpieces showcased within the hallowed halls of museums. These drawings immerse the viewer in a world where beauty meets the scientific intricacies of the human form.
Mischievous design: The use of humor can be highly effective in marketing alcoholic beverages such as The Urban Turban. By incorporating a packaging design showcasing a bald man in a yellow shirt and a pink guitar, the brand embraces a mischievous tone. This implies that the individuals who purchase their product are likely to possess a livelier and more fun-loving nature compared to the average person.
Benefits of Custom Beverage Packaging
Cost-effective: Designed to minimize costs with low preparation requirements and no cutting die charge.
Eye-catching colors and designs: Printed packaging ensures that your beverage stands out on crowded shelves. They help you grab the attention of potential consumers with vibrant colors and captivating designs.
Reliable package structure: Engineered to maintain package integrity throughout the entire supply chain. Their services ensure that your product will reach consumers in optimal condition.
Customizable features: Enhance your package with custom features such as easy-to-carry handles and convenient easy-open perforations.
Decorative coatings: Custom beverage packaging add an extra touch of sophistication to your custom beverage. They use decorative coatings, inks, and varnishes. These coatings enhance the visual appeal of your projects and, thus, create a premium look and feel.
Cold-safe packaging boxes: Beverage packaging are specifically coated to withstand high-moisture environments like fridges and freezers. These services ensure that your products maintain their appearance and quality even in cold storage.
Key Considerations On Beverage Packaging
Packaging serves not only to visually attract consumers but also to ensure the preservation and integrity of your beverage's quality. Below are key considerations on your beverage packaging:
Examine the range of packaging materials at your disposal
Selecting the appropriate container for packaging your beverage is a significant decision. Strike a balance between your desired presentation, cost factors, and availability. Evaluate how well your chosen container aligns with the unique formulation, processing, and labeling needs of your beverage.
Work with a trusted packaging company
Once you determine the required process and packaging for your drink, you need to locate a contract manufacturer, also known as a co-packer, who can meet those requirements and produce your beverage. Consider these following factors:
Assess their processing capabilities.
Determine their minimum production volume.
Evaluate their ability to fill various packaging types.
Verify if they hold the necessary licenses or certifications.
Ensure they adhere to current Good Manufacturing Practices.
Confirm if their facility undergoes an annual third-party audit and inquire about their audit score.
Consider their location in relation to your distribution area.
Carefully evaluate the advantages and disadvantages of working with each potential co-packer, taking into account all associated fees to ensure you receive the best value for your investment.
Consider Transportation Requirements
Packaging serves as the primary protection for your beverage against environmental factors. Packaging must consider climate extremes, humidity, light, pests, and other elements. When selecting a freight carrier, consider its proximity and shipping capabilities. Questions to consider include:
Is it suitable for shipment on a rail car that may experience bumps?
Is it practical to produce your beverage in a specific location considering the distance it needs to be transported?
Does your finished product require refrigeration during transportation?
Are there concerns regarding pressure during transportation?
Consider Smart Packaging
The beverage packaging industry is witnessing a rise in the integration of "smart" technologies, such as QR codes, NFC, and RFID chips.
These technologies offer interactive and immersive experiences for consumers while providing valuable supplementary information about the products.
Smart packaging facilitates product traceability and authentication. This emerging trend in beverage packaging holds great promise, and we anticipate a significant increase in its adoption in the upcoming year.
Custom beverage packaging offers numerous benefits for businesses looking to enhance their brand image and stand out in a competitive market.
Unique and eye-catching designs create a memorable visual identity that sets products apart and resonates with consumers.
Custom packaging allows companies to communicate brand messages and values, fostering stronger connections with customers.
Cost-effective: Designed to minimize costs with low preparation requirements and no cutting die charge.
