Sustainability is a very big deal in the world today, and we can see its impact in many areas of our lives, including fashion. Fashion trends now pay more attention to eco-friendly products. This has led to many fashion brands leaning towards sustainable products and packaging.
Consumers are now aware of how their choices impact the environment. Therefore, it is a great idea to switch to more eco-friendly packaging for your clothing business. In fact, some customers even pay more for products that are in sustainable packaging. It’s a great benefit for any business, whether large or small.
Why Eco-Friendly Packaging Is A Must For Modern Fashion Brands
The packaging for your fashion brand is crucial in representing your brand and influencing customer opinions. This is particularly true if you run an e-commerce fashion company. Packaging is the best way for you to show customers what your brand is all about. In light of this, there are several reasons for your brand to switch to eco-friendly packaging. They include:
Sustainable packaging helps to reduce your carbon footprint. Using eco-friendly packaging for your products helps to lower your carbon emissions.
Eco-friendly packaging is also friendly on the pocket. Eco-friendly materials tend to weigh less, hence, they require fewer shipping costs. This helps you save quite a bit.
Eco-friendly packaging helps to portray your business in a good light, as you are making steps to help the environment. This can help build customer loyalty.
Popular Eco-Friendly Materials For Apparel Packaging
Plastic and some other packaging materials negatively impact the earth. However, eco-friendly materials do not. This is why fashion brands need to switch to eco-friendly packaging for their apparel. Some eco-friendly materials that you can use for apparel packaging include:
1. Mailer Envelopes
There are many types of mailers you can use to package your products, but out of them, these three types are the most sustainable. There are poly mailers that are light and very durable. They can also easily be recycled. There are also paper-based mailers that offer much better protection.
However, the best option among them is the compostable mailer that is light, durable, and water-resistant. The compostable mailer is biodegradable, and are made from plant material.
2. Glassine
Glassine is one of the best materials to use for apparel packaging. It is a glossy and smooth material that is resistant to water, air, and grease. Hence, it is a very good substitute for plastic poly bags, as it is light, durable and translucent. You can also brand it easily to promote your company image.
3. Cardboard Boxes
Corrugated cardboard is very useful for making durable and lightweight cardboard boxes. This type of packaging is compostable and easy to recycle multiple times over. However, it is better to avoid cardboard boxes that are laminated or coated with wax. Those are harder to recycle.
4. Resealable Bags
Compostable resealable bags are another great material you can use for your apparel packaging. These bags are suitable for shipping, storing, and presenting to customers. You can easily brand the resealable bag with your brand logo to have a better impact on those who see it.
5. Zipper Bag
Zipper bags are made from compostable materials, and feature a durable zipper closure that allows you to easily open and close the package. They also ensure the safety and integrity of the apparel inside. Zipper bags are very versatile, and can be used for a wide range of fashion products.
You can also use this packaging material to store various accessories, like small garments. To make the zipper bag easily identifiable, you can simply brand it with a sticker or logo of your brand. That way customers will always be able to tell you apart from competitors.
6. Garment Bags
Garment bags are very useful for packaging dresses, gowns, t-shirts, and suits. Clothes that will not enter a regular sized bag can easily fit into a garment bag. You can also custom-size your garment bags for short, medium and long garments. They can easily be branded to your taste.
7. Compostable Zipper Pouch
Compostable zipper pouch packaging is perfect for smaller accessories and promotional items. There are zipper pouches that are fully compostable, and some that are only partially compostable. You can also attach a mini handle at the top of the package so it is easy to carry.
8. Open Pouch
Open pouches are eco-friendly packaging solutions that showcase the beauty of garments and accessories elegantly. They are a very good packaging option for fashion brands that are big on visibility and convenience.
The best part is they are made from eco-friendly materials and offer easy access to consumers. These open pouches are very versatile and can be used to package various apparel items, such as scarves, socks, and other accessories. You can also easily brand it to promote your brand.
9. Flap Pouch
Flap pouches are packaging items that are made o f compostable materials. These pouches feature a flap closure that helps consumers have easy access and secures stored content. It is a very ideal eco-friendly packaging option for brands that want to maintain a professional and aesthetic presentation.
10. Stand-Up Pouches
Eco-friendly stand-up pouches are another great way for you to package your fashion brand’s products. They are made from compostable materials and feature a resealable zipper at the top, and a stable bottom. This design makes them easy to place on a shelf in a store.
Conclusion: How To Transition To Sustainable Packaging
Packaging is a crucial factor in how a product is perceived. As the world gradually embraces sustainability, it is important for fashion brands to transition to eco-friendly packaging. This will help brands solidify their image in the eyes of customers, and promote the environment at large.
How can your brand transition to sustainable packaging? That's easy. Work with us at Forest Package to get access to our range of compostable packaging solutions for your fashion brands. Let us build a healthy business relationship and contribute to an even healthier planet as a whole.