Some brands are always everywhere. You see their products on your TikTok feed, Instagram stories, and even on YouTube unboxing videos.
The truth is, these are all by design. They didn't get lucky. They just know how to get their products out to the people.
You can also do this for your brand and products. PR packaging is one way to achieve this.
These are simple packaging designs, but don't treat them as normal giveaways.
You need the right PR package to turn a quiet launch into a loud conversation. Let's talk about how to do it right.
What Is a PR Package?
A PR package is a branded gift box sent to influencers, media outlets, or potential customers to promote a product or brand.
These packages include the product itself, but can also come with promotional material and personalized extras.
Most PR packages seek to create a memorable unboxing experience. Something that would get people talking. This exposure brings a much higher return than traditional advertising.
Key Components of an Effective PR Package
Every good PR package starts with a product. It is the main attraction. The reason the box exists in the first place.
Next comes the following:
Packaging Box
This can be a rigid box, mailer box, or even a magnetic closure. Its goal is to paint a positive picture about your product.
Branded Inserts
These could be thank-you cards, flyers, or brochures. But you aren't limited to those:
You can also include QR codes that link to your website, product page, or campaign.
Extras
Most PR packages include small additions to make the package feel more thoughtful. I'm talking about things like samples, stickers, or personalized gifts.
Unboxing Experience
This is a key part of the PR package. Most brands use a creative layout to make people want to share what they received.
13 Creative PR Package Ideas for Brands
1. Charming Gift Box for Small Items & Electronics
What's the first thing that comes to mind when you open a box and everything feels fun? That's what this packaging delivers.
Think colorful, light-hearted, and just the right amount of whimsy.
The items are neatly arranged inside, and a layer of shredded paper provides protection.
This packaging doesn't scream “marketing” and that's its selling point. I see it more like a gift box for a friend.
2. Multi-Tiered Box with a Youthful Design
You don't just open this box. You explore it. Want a colorful box design that is unpredictable, and definitely not boring?
Don't ignore this.
Brands targeting younger demographics love the energy this creates online.
If you want content made about your products, you'll get videos, reels, and reposts.
That's because people love showing off when something feels like it was made to be shown off.
3. Rectangular Box PR Package with Custom Inserts
I have seen a lot of packaging. Some colorful, others simple. But this one made me pause.
Its soft blush interior contrasts with the bold silver and products. It's like you are opening a secret drawer in a high-end boutique.
4. Diorama Box
Have you opened something and felt like you stepped into a storybook? That's the energy this pop-up diorama box gives.
Floral details, layered architecture, and just enough drama to make someone pause before tearing it open.
5. Box with a Layered Presentation
There's something about neat layers and rich color contrast that I love.
Think of how museums display artifacts: intentional, quiet, and beautiful. This box even uses crinkled purple paper as both texture and tone.
6. Simple Box with a Fabric Lining
This box design leans into soft blush tones and a fabric-lined interior that feels more boutique hotel than beauty haul.
That's not all.
Everything fits into one compartment, so there's no need for dividers.
7. Box with Custom-Fitted Compartments
Aesthetics matter. 72% of consumers say packaging design influences their buying decisions.
This kit pairs soft pastels with sleek minimalism. You can think of it as a quiet luxury moment.
8. Rectangular Box with a Hinged Lid
Its light blue color exudes calm and sophistication at the same time. The custom-cut compartments keep everything in place.
9. Pastel Pink Laptop Box
Who says your PR package has to be just a box? Of course, you can do more than a simple box packaging, which, to be honest, has become kind of boring.
This pastel pink laptop design immediately grabs attention. That's because it's fun, fresh, and totally unexpected. This design has the youth factor down, now what remains is to turn heads.
10. Lavender-Colored Trunk
Or are you perhaps looking for a cooler idea for your PR package? Let me help.
Think of a treasure chest. Now make it lavender with gold details. That's what this stylish trunk feels like.
It's bold
It's chic
It exudes a sense of rare luxury
11. Multi-Tiered Skincare Product Case
I know a paper box feels familiar, functional, and practical. But does it have the wow factor? On most occasions, it doesn't.
Now, compare that to a skincare case that adds intrigue to the PR package to make it an experience rather than just a packaging.
12. Bold-Colored Rectangular Box
Do you have small packages, pouches, or sachets that you want to send to a media outlet?
If you do, you need larger box design to carry all your desired items.
Here is a simple design that will help you. It uses a bright yellow color that immediately grabs attention and creates a recognizable brand presence.
13. Wooden Box
Our last idea is a simple one that most people don't even think about. You see, we've been going on and on about box and plastic packaging that we almost forgot to use what's available in our natural environment.
Sometimes, you can't use paper or plastics. Maybe you just need a wooden box to solve your PR packaging problem.
And that's even a better idea:
The wood's clean finish makes it feel less like packaging and more like a keepsake.
Conclusion
So, is your brand telling your story through its PR packages, or do you need a unique PR package idea to do that?
These packages are your chance to tell people who you are and what you stand for. So, don't waste the opportunity you have.
Of course, the right packaging will take your brand to the next level in ways traditional ads can't.
Are you ready to make your brand recognizable? Contact us today for a free consultation or a custom quote.
Think colorful, light-hearted, and just the right amount of whimsy.
Don't ignore this.
Its soft blush interior contrasts with the bold silver and products. It's like you are opening a secret drawer in a high-end boutique.
Floral details, layered architecture, and just enough drama to make someone pause before tearing it open.
Think of how museums display artifacts: intentional, quiet, and beautiful. This box even uses crinkled purple paper as both texture and tone.
That's not all.
This kit pairs soft pastels with sleek minimalism. You can think of it as a quiet luxury moment.
This pastel pink laptop design immediately grabs attention. That's because it's fun, fresh, and totally unexpected. This design has the youth factor down, now what remains is to turn heads.
Think of a treasure chest. Now make it lavender with gold details. That's what this stylish trunk feels like.
Now, compare that to a skincare case that adds intrigue to the PR package to make it an experience rather than just a packaging.
If you do, you need larger box design to carry all your desired items.
Sometimes, you can't use paper or plastics. Maybe you just need a wooden box to solve your PR packaging problem.
